In digital era nowadays, a lot of changes have occurred especially on the business side. As a form of education and sharing of knowledge to students, the Entrepreneurship Study Program in collaboration with the Ganesha Business Festival held a seminar on fridaypreneurship which held in the 2nd-floor auditorium, on Friday (03/13/2020). As the speakers, Dian Kartika as Marketing Promotion of Nutrifood and Satriya Kurniawan who were the owners of Ayam Geprek Pangeran and Yagami Ramen. They shared with students about marketing strategies in the 4.0 era and how to start a scalable and profitable F&B business.

Dian’s first session as a marketing promotion explained the challenges faced in the scope of marketing. Quoting from the literature, Dian explained that marketing is a business function that identifies customer needs and wants, determines which target market the organization can serve best, and design appropriate products, services, and programs to serve these markets. “From our marketing side, we can look for consumer needs from the service or product.” Dian said.           

She added that currently we are facing the marketing 4.0 era where everything is digital. In the marketing era 1.0 we talk about products, then the marketing era 2.0 we focus more on consumers, then the marketing era 3.0 relating to the values ​​we offer not only to consumers but also to the surrounding environment. And what we are currently facing is marketing 4.0 where all businesses are forced to digital, this is due to changes in behavior from consumers who are now more often using gadgets. “At Nutrifood we also create a Nutrimart that makes it easy for consumers to order our products online. This is one of our steps in adapting to changing times, besides that the employees of Nutrifood are also dominated by innovative young people.”, Dian said.