Hello, business owners! Have you started your online store? Are you a beginner and think that online marketplace is a challenge? You are not alone!. Inspired by this common issue, The Greater Hub once again hosted a coaching clinic session for Micro, Small, and Medium Enterprises in West Java. This virtual activity discussed how to use promotional features to increase traffic and orders in your store on Thursday (7/4/2022).
The Greater Hub invited Small and Medium Enterprise Development at Shopee, Rifiatun Akfini. This webinar provides complete and comprehensive guidance for participants by focusing on small class learning. Activities ranged from maximizing promotional features and marketing programs to optimizing store branding with Shopee features, increasing store exposure/visibility, increasing store visits, and increasing the number of orders through promotions.
The participants received a lot of guidance on how to increase their online store sales through practical tips and tricks. Beginning with creating a visually appealing online store, sellers can customize it with banners, videos, product photos, store and product descriptions, a list of store product groupings, recommendations for featured products, and recommendations for discounted products.
“It’s similar to a storefront in a mini-market. Externally, it must convince customers to enter the store. Internally, the tidiness of the stores is also critical; products are internally grouped based on certain criteria so that prospective buyers can easily find the products and immediately know the products we sell,” said former Seller Development Specialist at BLANJA.com, Buyer Home and Living at PT. Sumber Trijaya Lestari, and Management Trainee at PT. Source Alfaria Trijaya.
Sellers can consider using discount promotions or bundling after combining attractive product photos. Sellers can also take advantage of the platform’s regular and seasonal promotions. These facilities can be linked to the seller’s desired goals, such as selling new products, cleanup warehouses, or increasing sales of superior products.
What exactly are you waiting for? Follow us on Instagram at @thegreaterhub and sign up for our newsletter at http://thegreaterhub.id/contact-us/.
