The growth of social media is now increasingly rapid, not only for content consumption, but more and more people are routinely sharing content through social media as their new career. We can find more and more people who are now social media influencers. In this increasingly saturated market, it is important that we have unique values that differentiate us from the rest. Therefore, in this podcast, we discuss the creation of unique personas on social media which will certainly help us to better understand our positioning on social media.
