The uncertain conditions of the pandemic, the challenges experienced, and the feeling of being trapped can actually be a trigger in grasping opportunities. Through her 4 months in the USA, Jane had a revelation that happiness and positive mindset is now more important than ever. Driven by passion and a desire to create a social impact, Jane has the recipe for success behind her brand. Only at SBM ITB Talks, Jane Auditya, the Founder of People of Happiness, shared her perspective on business contribution towards the happiness of its surrounding community.
The Impact of Business on Happiness
In Indonesia, Happiness especially mental health, are often associated with negative stigma, taboo, rejections, and etc. According to Jane, businesses can actually change this stigma with their respective scopes. People of Happiness is not just a brand that sells products, it has value to create social impact and promotes goodwill. As a brand, POH has created various programs such as POH Talks, community platforms to share happiness, and opportunities to become agents of change through the brand’s initiatives.
Tap-In Towards Positive Emotions and Meaning
People of Happiness tapped 2 of the 3 happiness aspects written in the journal from the University of Pennsylvania, naming positive emotion and meaning. Emotionally, POH products are always accompanied by storytelling where the buying process from beginning to end is intended to make customers smile. In a sense, POH wants customers to be involved beyond their daily activities by encouraging good deeds. Through collaboration and giving movement, these interactions will also assist customers to have a better buying experience.
Seize Opportunities and Make an Impact
With a more narrow global barriers by the day, Jane advised business owners not to be afraid to explore and collaborate. For domestic businesses, Indonesia itself is a country that is rich in resources, Jane hopes that these businesses can have a plan to advance Indonesia for the better. Don’t forget that opportunities come from anywhere, keep learning, and be prepared because the world has a lot to offer.