CodyKit was originally just a project meant for a competition. However, collaborating with students from three faculties and schools at the Bandung Institute of Technology generated positive responses.
The founding group decided to commercialize CodyKit. CodyKit has already sold its first batch of CodyPlay Book Series 1 and plans to launch a second batch and supply CodyKit to schools and coding courses in the next semester.
After deciding to enter the commercial market, CodyKit immediately achieved profitability from marketed sales, primarily through private sales.
“We are using an organic approach to increase our online presence by sending direct messages to potential customers and influencers,” said Nadhira Valenia, a student of the 2023 Entrepreneurship Department at the ITB School of Business Management and CEO of CodyKit. “Many are interested in our products and buy them through e-commerce.”
CodyKit is one of the business initiatives from SBM ITB students and alumni who were invited to hold an exhibition with the theme “Business with Purpose” at the SBM Campus, Bandung, Friday (6/1). The exhibition was to celebrate the 19th anniversary of SBM ITB.
Created from a collaboration between students from Electrical Engineering (STEI), Entrepreneurship (SBM), and Visual and Communication Design (FSRD), CodyKit creates coding-based learning media to teach computational thinking patterns to children. Currently, CodyKit offers two types of kits integrated with a visual block programming games and activity book series called CodyPlay for ages 4-6 years and Set Kit for ages seven years and over.
CodyKit has won more than ten competitions, both at the national and international levels. One is Pertamina Muda; CodyKit was chosen as the highest funding recipient from 2445 teams from 348 universities throughout Indonesia. Furthermore, CodyKit also won first place in PIONEER 1.0 HIPMI PT Gajah Mada University, first runner-up in Indonesia Entrepreneur ICT by the Kominfo Republic of Indonesia, and first place in Management Exposed FEB University of Indonesia.
Not only working with schools and providing coding courses nationwide, but CodyKit also promotes the brilliance and ease of learning coding via the Instagram account @codykit.id, which has more than 1000 followers. Further information about CodyKit products can be accessed on the codykit.id website.
Apart from CodyKit, several student and alumni business initiatives, such as Foodurama, a company that offers plant-based food, also enlivened the exhibition. You can find more information about them on their website foodurama.co, and their Instagram @foodurama.co.
Then there is Rawhaus which offers pre-assembled micro houses made from recycled products to reduce environmental impact. You can find more information about them on their website www.rawhaus-id.com, or their Instagram page, @rawhaus.id.
There is also Kopi Warga, a coffee shop that grows its coffee on land cleared for reforestation. You can visit their website www.kopiwarga.com or their social media account, @kopiwarga.id.