The current era brings challenges for young professionals. To anticipate this change, SBM ITB collaborated with Vokraf to hold a webinar with two themes simultenously, “Integrated Career Preparation 2023: Maximize Your Marketing with Meta Ads” and “Crafting Your Career Journey Amidst Uncertainty: Navigating Pathways to Success” on July 29.
Muhammad Nauvall Rizal, the former Head of Digital at Jaris & K, presented a topic entitled “Maximize Your Marketing with Meta Ads.” Amid the dominance of advertising in the current digital era, a deep understanding of Meta ads is crucial.
Participants are invited to understand how meta-ads provide extraordinary flexibility in targeting specific audiences. With personalization features, ads can be tailored to each audience group’s demographics, interests, and typical behavior.
Another advantage lies in analytical capabilities. Meta ads are equipped with sophisticated analysis tools, which allow businesses to evaluate advertising effectiveness with great depth and accuracy.
Nauvall details the various benefits of Meta ads, including the ability to customize the audience flexibly, clearly measurable results, and the importance of measuring Cost Per Click (CPC) to determine the extent to which the ad meets the stated objectives. This is useful for maintaining cost efficiency, Average Cost Per Click (average cost per click), and dynamic content.
“The most effective advertising is advertising that is always present because the frequency of advertising can increase the level of awareness of our brand,” Nauvall concluded his session.
In the second session, “Crafting Your Career Journey Amidst Uncertainty: Navigating Pathways to Success,” Rayna Paramitha, a psychology graduate with a deep understanding of the psychological aspects of career development, took over the stage as a speaker. Rayna shared her views on the challenges currently being faced in the world of work, which is full of uncertainty. Employment trends and automation are increasingly changing the career panorama, ultimately requiring individuals to adapt in new ways.
Rayna discusses the psychological responses that may arise when facing this situation of uncertainty, ranging from an optimistic outlook to feelings of anxiety. She outlines the various factors influencing how individuals respond to change, including personality, past experiences, social support, and mindset.
Furthermore, Rayna talked about the importance of having adaptability in a career, namely the ability to prepare oneself to face various work tasks and responsibilities. By having a high level of adaptability, a person will better face all forms of uncertainty.
By holding this webinar, SBM ITB and Vokraf want to provide a valuable space for participants to deepen their understanding of modern marketing with Meta ads and readiness to face the ever-changing dynamics of the career world. These two topics align with their commitment to equipping individuals with the right provisions to face a future full of opportunities and challenges. This collaboration reflects their efforts to bridge the gap between academic knowledge and real needs in the professional world.
