Rahsa Nusantara, an Indonesian beverage company specializing in healthy and natural drinks made from local and organic ingredients, continues to experience positive growth. This success is closely tied to effectively implementing the company’s go-to-market (GTM) strategy.
A go-to-market (GTM) strategy is a systematic plan for launching new products or expanding into new markets. According to Hatta Kresna Aditya, the CEO and Founder of Rahsa Nusantara, a key GTM tip is thoroughly understanding the target market. Hatta emphasized the importance of comprehending the needs and desires of the target market to ensure that the products or services offered align with these needs.
Hatta shared Rahsa Nusantara’s business strategy during a guest lecture on Startup Business Practice 1 at the SBM ITB on Thursday (23/11). Rahsa Nusantara targets a broad market, specifically Indonesian consumers who appreciate healthy and natural beverages. The company focuses on consumers who value local wisdom and sustainable products.
Another valuable tip from Hatta is to communicate the company’s values. Company values set a company apart and make it distinct from competitors. Rahsa Nusantara has four core values: diversity, local wisdom, women’s empowerment, and a commitment to environmental sustainability. These values are reflected in the company’s products and activities.
In addition, Hatta underscored the significance of building strong relationships with customers, recognizing them as the most crucial asset for any company. Establishing positive customer relationships is essential for customer satisfaction and loyalty.
Regarding distribution, Rahsa Nusantara employs an omnichannel strategy to reach its customers. The company utilizes a website, social media, and offline stores. Additionally, Rahsa Nusantara actively collaborates with culinary communities to introduce its products. This effective go-to-market strategy has significantly contributed to Rahsa Nusantara’s ability to reach a broader customer base and boost sales.