Global investment expert Farhan Firdaus shares success tips for startups seeking funding. Farhan also reveals the most effective fundraising strategies and investment trends that will dominate the startup landscape in 2025.
According to Farhan, startups often make fatal mistakes during the fundraising phase, particularly in selecting the right focus or target investors to fund their business.
“Startups often persue the wrong target, chasing angel investors or venture capital, even though they don’t have market evidence yet,” said Farhan while giving a guest lecture entitled “Insights and Trends: What Investors Are Looking Out For in 2025” at SBM ITB on Thursday (20/2).
Farhan, a Partner at Meet Ventures and General Partner at Meet Capital, emphasizes that startups should prioritize seeking market validation as a crucial first step. Achieving validation is essential before approaching larger investors. Initially, startups may find university and government incubator programs to be more realistic sources of funding rather than targeting venture capitalists (VCs).
Additionally, in recent years, investors have become more selective. Firdaus advises that startups conduct thorough research before seeking investment.
“Startups need to have a clear understanding of both their industry and geographic focus,” he stated.
Mapping out the sector preferences and geographic coverage of potential investors is a vital step in creating an effective and efficient fundraising strategy. According to Firdaus, the ideal investor offers more than just financial support.
“The right investor is a strategic partner,” he explained.
Firdaus identifies several criteria for an ideal investor: having relevant industry expertise, a progressive vision, smart money (which combines capital with added value), flexibility in negotiations, and offering a fair deal. He emphasizes that to attract investors, there must be a strong foundation.
“A brilliant business idea is the cornerstone,” he stated.
This foundation requires a realistic presentation and business plan, thorough market research that includes risk assessment, and established market traction. Combining these elements creates a compelling case to persuade investors of the startup’s potential.
According to Farhan, there are now a variety of effective funding channels available. Leading incubators and accelerators like Antler and 500 Global provide early-stage funding, mentorship, and robust networking opportunities. Additionally, industry networks, government programs—particularly in South Korea—and online platforms such as LinkedIn and AngelList are effective in connecting with angel investors. While hiring fundraising consultants is also an option, it’s important to be selective and cautious regarding retainer fees.
Regarding online investor contact strategies, warm intros (introductions via connections) can be the most effective method. Cold emails are still relevant but require strong personalization. The hero approach (valuable comments on investor blogs and then LinkedIn connections) is a creative alternative.
