Along with the development of the startup ecosystem in Indonesia, more and more new startups have emerged with various innovations. The innovation and unique business model differentiates startup industries from other conventional businesses.
Pinhome is one of the startups with an innovative business model. It is the pioneer in technology-based property selling, buying, and renting. Through Pinhome, the transaction concerning selling, buying, and renting property is easier and more transparent. “We want the property to be easier to access for a better life,” said Dayu Dara Permata, CEO, and founder of Pinhome (11/6/2021).
Dayu Dara Permata elaborated on building a startup with an innovative business model for sustainable innovation through a webinar entitled “Sustainable innovation and growth strategy,” held by the business incubator institution of SBM ITB, The Greater Hub. In this webinar, Dayu explained her journey in developing a startup business and her strategy for its sustainable innovation.
“Initially, we started from a house garage turn into an office,” said Dayu when she narrated her initial journey in establishing Pinhome. Dayu, previously working at a telco and consultant company, decided to get out of her comfort zone and start a business from a garage with only five employees.
Even though it started from the garage, Pinhome, founded by Dayu, has now developed rapidly. “After 16 months, we now have more than 300 teams, more than 7.500 property agents, and more than 350.000 properties managed,” highlighted by Dayu, who is also an ITB alumnus.
Dayu emphasized that the key to a successful startup is sustainable innovation in business model, product, and internal system. Furthermore, she added that an innovative business model is the main factor in supporting sustainable innovation in a startup. “Innovative business model is the key to the sustainable innovation of startups. The business model is a model representing how a business creates and delivers values to its customers and stakeholders,” said Dayu.
Lastly, in her presentation, Dayu also explained some examples of startups with sustainable innovation, such as Gojek. She said that, initially, Gojek only provided innovative transportation services but later developed into several services like innovative finance service (Gopay) and innovative food delivery (Gofood). Therefore, Dayu revealed that innovation should not stop but must be done continuously. “Business model Innovation is timeless,” said Dayu.
Written by Student Reporter (Deo Fernando, Entrepreneurship 2022)