MBA ITB received the Best Digital Popular Brand, Indonesia Top Brand Award 2021, for the Master of Management Category. Dr. Yunieta Anny Nainggolan received this award as representative and the Head of the Study Program, Thursday (28/10/2021),
This is the second time MBA ITB has received the Top Brand Award for its consistency in empowering leaders and entrepreneurs through problem-solving reward case learning methods. These methods align with the tagline of MBA ITB to educate students to be innovative leaders with an entrepreneurial mindset and to develop and disseminate knowledge of business and management for the betterment of business, government, and society.
Having more than 500 award categories, the Top Brand Award is the most anticipated award event by Indonesian brand people and is held twice a year: Top Brand Award Phase 1 and Phase 2. Specifically as Best Digital Popular Brand, Tops Brand Award 2021 in Phase 2 is based on the achievement of the MBA ITB to get more than 70,000 review pages across the internet and more than 4 million visits on its website www.sbm.itb.ac.id.
As stated by the CEO of TRAS N CO Indonesia and Founder of INFO BRAND Group, Tri Raharjo, at the opening of the award session, this award can be a testament to the success of MBA ITB in providing important information in an interesting way to the public. This is in view of the purpose of establishing the Top Brand Award for superior brands with outstanding performance in the Indonesian market. The award is given by referring to the Top Brand Index, an official Top Brand survey with a methodology operated independently by Frontier Research.
Meanwhile, Yunieta hopes that this award will continue to motivate so that we continue to make continuous improvement so that our brand can provide value for money and value for career to alumni, students, prospective students. Besides, it can provide benefits and impact on business, government, society, and the nation.