Franchising is a business model that is quite popular in Indonesia. Carrying cooperation in the business sector with profit sharing per the agreement, franchising is considered a business sector that can develop micro, small, and medium businesses.
There are two types of franchise management: pure franchise and sharia franchise. A pure franchise requires the franchisee to be actively involved in his outlet, such as an outlet manager. While sharia franchising or autopilot, the franchisee is quite passively involved. At the end of each period, the sharia franchisee receives a report operated by the franchisee.
“My advice for friends skilled in operations is suitable for this type of sharia franchise because they have to handle many outlets. “Meanwhile, the pure franchise type is suitable for people who are skilled in marketing because, as a manager, you are required to develop the outlet,” said Nilamsari, Director of Business Development at PT Sari Kreasi Boga Tbk (SKB Food).
SKB Food is one of the large franchises in the culinary sector that is currently developing. Nilamsari had the opportunity to share his experience and knowledge of the franchise business when giving a guest lecture on Introduction to Business at the SBM ITB on Friday (29/9), taught by Prawira Fajarindra Belgiawan, S.T, M.Eng., Ph. D.
During this guest lecture, Nilamsari introduced PT Sari Kreasi Boga Tbk (SKB Food) as a key player in the franchise business, providing insights into various aspects of this business model. These insights ranged from franchise development strategies to the regulatory framework associated with franchising.
The guest lecture was met with enthusiasm from the students. Seven SBM ITB students from the Class of 2026 inquired about PT Sari Kreasi Boga Tbk’s approach to opening outlets overseas, their strategic emphasis in competing against similar products, and their rationale for choosing stock exchange financing. At the conclusion of the session, Nilamsari conveyed a message to aspiring entrepreneurs.
“Rather than selling products, focus on selling ideas,” advised Nilam. “Direct your efforts towards achieving a reasonable income and unlocking the potential value.”