Popular writing is distinguished by its appeal to a broad audience, alignment with the general needs of society, and the use of easily comprehensible language. Unlike scientific writing, popular writing is not grounded in engineering or imagination but is rooted in factual information.
Indari Mastuti, the CEO of Indscript Writing, has been writing since elementary school, starting with diaries. Focusing on writing, reading, and networking, Indari has written numerous articles since 1990 and published her first book in 2004, comprising a collection of more than 347 works.
According to Indari, successful famous scientific works should be factual, informative, and include subjective opinions or ideas from the author. They should be written in effective and simple sentences, presenting information systematically and with a clear structure. While utilizing easy-to-understand language, popular science writers are advised to use precise terms and adhere to scientific principles to ensure accurate communication.
Indari emphasizes the importance of presenting facts alongside references to existing discoveries or research published in books or scientific works. Additionally, she recommends using indirect explanation methods, especially in discussions related to natural knowledge. The goal is to create content easily absorbed by a broad audience, fostering increased knowledge and insight among academics and the wider community.
