Equipped with cell phones and products, 41 MSMEs from various West Java cities were ready to test their skills in a practical live-streaming training session. Held in the hall of the West Java Regional National Crafts Council Secretariat on Wednesday (26/6), this training guided MSME players through live streaming, from product selection to creating discount vouchers and preparing for interactions with live-streaming viewers.
This live-streaming practice is the first in a series of community service programs initiated by SBM ITB in collaboration with Dekranasda West Java under the theme “Maximizing Sales with Digital Marketing.”
“My hardest effort is to make the old school modern,” said Itha Tantiana, an MSME actor from Bandung. The owner of Es Puter Eightrasa feels the challenge of selling conventional products to increasingly modern consumers. This challenge is one of the focuses of the training, which aims to help MSME products appeal to buyers whose behavior and preferences are increasingly leaning toward digital platforms.
Live streaming has emerged as a key product marketing method and is gaining popularity in Indonesia. According to Katadata, 83.7% of Indonesians have tuned into live streams on various marketplace platforms, making it a significant trend in the digital marketing landscape.
The training was led by a team of three esteemed SBM ITB lecturers: Prof. Wawan Dwanto, Ph.D, Dr. N. Nurlaela Arief, MBA., and Nila Armelia Windasari, Ph.D. Their expertise in digital marketing ensured that the training was of the highest quality. The training opened with remarks by Rinny Cempaka, S.Si., M.T., Secretary of the West Java Province Industry and Trade Service.
“Digital marketing material was delivered in four meetings from June to July 2024. Each meeting had two sessions: a concept session and a practical session,” explained Prof. Wawan Dwanto, Ph.D, head of the community service program.
During these four meetings, MSME players learned various digital marketing methods, including live streaming, social media advertising, marketing communication skills, copywriting using the PESO (Paid, Earned, Shared, and Owned) model, and evaluating the effectiveness of sales content. Out of approximately 200 registrants, 50 MSMEs were selected to participate in this series of activities.
“The hope is that MSMEs understand the concept of digital marketing, can execute it, and can evaluate it to increase their sales,” concluded Prof. Wawan.
