The development of artificial intelligence has permeated the business world, offering a wealth of potential benefits. As seen in innovative products like the Document Analyzer, AI can revolutionize companies. This tool can analyze various documents, from invoices to shipping records, tasks that previously required significant manpower.
However, according to CMO and Co-Founder of Feedloop AI Muhammad Ajie Santika, many companies are currently ineffective in their operations. Companies often recruit many employees for jobs AI can automate, such as the document analysis work mentioned earlier.
Ajie shared about the development of AI in the business world when giving a guest lecture on Contextual Creativity for MBA Entrepreneurship 69 students of the SBM ITB on Wednesday (24/7).
AI, said Ajie, can also be applied in customer service (CS). However, the cost can be high if the number of customers is enormous because AI uses the concept of tokens to respond to chats.
Ajie stresses the importance of AI in our educational discourse. This rapidly evolving technology could potentially disrupt many jobs in the future. He urges companies to stay abreast of AI’s development to ensure their operations remain effective—those who fail to adapt to this technology risk being replaced by it.