Collaborating with Youth-Tech Challenge, SBM ITB, and Faculty of Fine Arts and Design ITB (FSRD ITB) are again presenting Ideology 2024 Bootcamp. This annual boot camp, which has been held since 2018, is designed to generate innovative business ideas that can provide real solutions to various social problems.
“Control your destiny, change your mindset to entrepreneurial, and contribute to the country,” said Dr. Ir. Subiakto, M.B.A., Vice Dean for Academic Affairs of SBM ITB, in the opening of Idealogy 2024 in the SBM ITB auditorium on Saturday (25/7).
Over the next four months, Idealogy 2024 participants will be guided through activities to hone their innovation and entrepreneurship skills. They will be equipped with innovation support materials, including how to generate ideas, predict trends, and design sprints. The Youth-Tech Challenge will showcase the business innovation ideas of idealogy 2024 participants.
Youth-Tech Challenge is a business competition held by Indosat Ooredoo Hutchinson and Twimbit. The competition challenges participants to solve business problems with four social themes. Starting from urban vitality and food security and increasing national PISA scores for women in MSMEs. Participants are asked to provide business solutions by utilizing technology.
Participants met with Geraldo Kiliari, Chief Business Development Officer of Bagikopi, and Alda Griselda, Founder of the fashion brand Achete.de.nous on the first day of the boot camp. These two SBM ITB alumni motivated participants with stories of success and failure in their business journey.
In addition to business motivation, participants also received industry best practices in predicting trends by Yudhi Hadiwibowo, VP Head of B2B Product and Marketing Indosat Ooredoo Hutchinson, and a discussion to generate creative ideas by Eunike Salduna, Founder of Greenlabs Indonesia.
At the end of the session, participants were directed to form a team consisting of a combination of SBM and FSRD ITB students. Each team will get one facilitator to help participants determine the theme idea and propose business solutions based on the business case given by the Youth-Tech Challenge.
