Innovation is the key to success, but to thrive in today’s competitive business world, blending technology with creativity is essential. With the aid of technology, companies can enhance efficiency and develop profitable, market-oriented solutions.
This perspective was shared by Yundi Supriadani, S.Si, MT, CEO of PT Akusara Instrumentasi Indonesia, during his guest lecture at SBM ITB on Wednesday (10/23). In the “Technology Architecture” session, Yundi outlined the importance of integrating appropriate software and hardware to support a company, including data services to assess application needs and features.
In business development, Yundi recommended using tools like the “persona canvas” to identify target customers and the “value proposition canvas” to refine value offerings. These tools are also valuable for product validation, ensuring alignment with current market demands and business trends. Only after these foundational steps can companies effectively proceed with developing new ideas to foster growth.
