ITB successfully hosted the 2024 Research, Innovation, and Community Service Exhibition (PRIMA ITB) on Monday, December 16, 2024. The event showcased over 700 posters and research products from 12 faculties and schools, as well as 34 research centres at ITB. The exhibition was attended by notable figures, including the Deputy Minister of Higher Education, Science, and Technology, Prof. Stella Christie, Ph.D., and ITB’s elected Rector for the 2025–2030, Prof. Dr. Tatacipta Dirgantara.
Prof. Stella Christie emphasized the critical role of collaboration between universities, government, and industry in driving impactful research. She also highlighted the importance of a financial and non-financial incentive system to ensure efficient and transparent research processes.
ITB Rector Prof. Reini Wirahadikusumah expressed optimism about ITB’s future and potential to create a greater societal impact.
“What we achieved in the past benefits us today, and what we do today will undoubtedly shape the future. With the theme The Best Workplace, we aim to make ITB a place where academics and students thrive together in a culture of excellence,” said Prof. Reini.
SBM ITB participated in PRIMA ITB 2024 with two tenants, presenting 44 research, innovation, and community service projects. Ten were showcased as posters, while the remaining were displayed through video presentations. These projects included innovations under the Community Service Research and Innovation (PPNI) scheme, research based on Expertise Groups (KK), and programs developed through superior research and bottom-up initiatives.
One of SBM ITB’s standout projects, led by Dr. Prawira Fajarindra Belgiawan, focused on social neuroscience in integrating urban air mobility (UAM) as a feeder system for high-speed trains. The study was conducted in collaboration with the School of Architecture, Planning, and Policy Development (SAPPK) and was centred at Padalarang Station. Findings indicated that UAM could attract 18% of high-speed train customers.
“We previously conducted similar research at Tegalluar Station and are now broadening the scope using neuroscience experimental technology. Data was collected from 12,480 respondents,” explained Cintia and Indira, research assistants from SBM ITB.
In addition to research, SBM ITB presented an MSME mentoring program called Sadulur, which adopts the SMART Goals framework to help MSMEs address business challenges and identify opportunities.
“Driven by concerns over stagnation in MSME development in West Java, we aim to support these businesses in increasing their operational value. Academics must unite stakeholders to create greater value and impact,” said Afisindika Fadhilah, MSM 2023.
SBM ITB’s research consistently emphasizes sustainability, aiming to balance environmental, societal, and economic goals. This commitment ensures educational benefits and positive societal impacts, particularly for vulnerable groups.
Visitors to the SBM ITB exhibit responded enthusiastically to the displayed projects.
“I’m very impressed by the depth of this research. It’s eye-opening to realize how management, as a science, offers profound insights into issues often overlooked,” said a student from Lampung.
The exhibition also served as a platform for SBM ITB to introduce innovative e-commerce services aimed at branding research outcomes. The SBM e-commerce initiative seeks to connect ITB’s research community with the public, promoting innovative products under the ITB Products with One Indonesia tagline.
“Initially, we noticed many excellent research outputs from various faculties that lacked proper connection. Through SBM e-commerce, we hope to bridge the gap between researchers and the community, fostering collaboration,” said Dr. Melia Famiola Hariadi, E-Commerce SBM ITB.
With its commitment to innovation and collaboration, SBM ITB remains optimistic about the potential of its research to make a meaningful impact on society.