Strategic Marketing Executive MBA

Marketing Management (3 credits)
Marketing is an art and knowledge in influencing people to purchase a product or services or experience. People as the customers are dynamic, and thus a business should be able to understand the complexity of customer dynamics and convince the customers in various forms of marketing activities through various efforts.

Operations and Supply Chain Management (3 credits)
The main goal of operations management is to delivering a firm’s goods and services in the most effective manner. A great deal of focus is on efficiency and effectiveness of processes. At the fundamental level, it deals with getting the day-to-day work done quickly, efficiently, without errors, and at low cost. And this is a critical responsibility of every manager.

Business Ethics, Law and Sustainability (3 credits)
Business Ethics, Law, and Sustainability introduces MBA students to basic ethical and legal perspectives and related cases that are expected to provide the basic motivation to promote sustainability in and through business activities. Moreover, it is expected that students become aware of the complexity of business activities and are willing to take a more holistic approach, through the lenses of ethics, law, and sustainability combined, in initiating and implementing business initiatives and transactions.

Financial Report and Control (2 credits)
Financial accounting is the means by which a firm’s transactions are recorded, compiled, and narrated to the reader, the end result which conveys the company’s financial condition. Financial accounting has also evolved in a new and exciting direction in which the accounting standards of individual countries are at present being harmonized with International Financial Reporting Standards (IFRS).

Organizational Behavior and Managing People (3 credits)
This course was designed to provide MBA with an outstanding perspective about Basic Organizational Behavior, and with a great perspective to manage people especially to improve individual performance – group performance and finally company or organization performance.

Economic and Business Landscape Analysis (3 credits)
This course will provide the knowledge and skills on how to make decision making with the consideration of macroeconomics and microeconomics. Consideration of macroeconomics include: economic cycle and growth, national income accounting, AS/AD Model, Multiplier Model, Money Market Model, Fiscal and Monetary Policy, digital economy, and challenges of developing countries. Consideration of microeconomics will include: supply and demand, elasticities, production and cost analysis, cost curve, market structure and game theory.

Financial Management and Policy (3 credits)
This course focuses on the role of and how the financial manager maximize the value of the firm through four most important financial decision making: 1) investment (capital budgeting); 2) financing (capital structure); 3) payout (dividend) policy; and 4) working capital (current assets and current liabilities) management. Special topics on finance such as merger & acquisition or other contemporary topics also will be further explored and discussed.

Strategic Decision Making and Negotiation (3 credits)
This course provides understanding, knowledge and skills in decision making and negotiation through a range of relevant ideas, issues and frameworks that will allow for the development of competencies in making decisions and creating value in negotiation.

Strategic Management and Agile Enterprise (3 credits)
This course is to learn the fundamentals of how to manage organizations strategically. Strategic management of organizations is a complex undertaking which starts with the central question: why are some firms more profitable than others? The course will require students to examine this question by integrating knowledge from prior business courses, while simultaneously learning and applying new strategic management concepts, principles, frameworks and methodologies.

Research Methodology for Business (2 credits)
Conducting research methods is essential for business practitioners before making decisions. Students will understand the skills needed to plan, organize, and conduct research. In essence, the research method is related to the way of data collection (data collection) and how to analyze the data (data analysis). By following the correct research method, the business decisions taken will be evidence-based, systematic, and well-accounted for.

Final Project (3 credits)
This course is intended for Master’s level students to develop a Master’s final project. In this course, students will submit their final project draft, make all necessary revisions to the draft, and finalize their final project document. Students will work independently guided by their thesis supervisors to complete their Master’s Final Project.

Management of Innovation, Technology and Entrepreneurship (3 credits)
This course is to analyze the central importance of technology innovation for competitiveness and to learn about international good practice in managing technological innovation. The course is built around developing an understanding of the complexities and uncertainties of innovation process. It utilizes the results of leading research around the world.

Consumer Behavior (3 credits)
Consumer behavior is one of the most interesting and important aspects of marketing management. All decisions involved in developing an affective marketing mix for a product or service rely thorough knowledge of the consumers who comprise the target market. Understanding the behavior of consumer can help marketers anticipate reactions to changes in the marketing mix or determine when new products are likely to be adopted.

Branding and Marketing Communications (3 credits)
This lecture is intended for the students of MBA ITB. It is expected to be an integrated yet practical course on branding and marketing communication. It covers the concept of brands, their development process, and marketing communication techniques, both conventional and digital, to build brands over time.