Ilma Aulia Zaim, Ph.D. is an Assistant Professor at the School of Business and Management, Bandung Institute of Technology (SBM ITB), where she teaches and supervises students across undergraduate, master’s, and doctoral programs, while actively advancing research and consultancy in branding, marketing, creative industries, and tourism development. Her research focuses on branding development, marketing communications, tourism destination image, and visual communication- bridging scholarly insights with practical applications.

Previously, as an appointed Junior Lecturer at Middlesex University London, Ilma designed and delivered innovative courses such as Creative Branding in Tourism and contributed to international book chapters and journal publications. Ilma holds a Ph.D. in Business (Tourism Marketing) from Middlesex University London, an MSc in Science in Management (Marketing), and a BA in Visual Communication Design with Distinction, both from ITB. She is also an active keynote speaker, mentor, and co-founder of initiatives supporting education, sustainability, and the creative economy.

Beyond academia, she has over a decade of consultancy experience, advising organizations such as Bappenas, PLN, InJourney, PT KAI, Pertamina Patra Niaga, Otorita Ibu Kota Nusantara, the United Nations International Labour Organization, and the West Java Provincial Government. Earlier in her career, she shaped regional product strategy at Honda R&D Southeast Asia and involved in some creative campaigns for global brands at Mullen Lowe Indonesia. Through her interdisciplinary expertise, Ilma continues to bridge design, marketing, and research to empower businesses, communities, and the tourism industry in navigating digital transformation and global competition.