Profile

Sonny Rustiadi is a member of the group Entrepreneurship and Technology Management expertise at the School of Business and Management Institut Teknologi Bandung (SBM-ITB), finished Doctoral Program from Goldsmiths University of London, UK; earn an MBA from SBM-ITB, Indonesia; and graduated from Faculty of Economic at Parahyangan Catholic University, Indonesia.

His research interest is in the field of entrepreneurship, creative industries, and business financing. Sonny is also actively involved in Center for Innovation, Entrepreneurship, and Leadership (CIEL) at SBM-ITB.

Prior to joining SBM-ITB, Sonny worked in various companies including Arthur Andersen Firm, PT. Belaputera Intiland, KPMG, and USAID. As a serial entrepreneur himself, Sonny has experience in various businesses including property management, retail telecommunication, fashion, education services, travel services, and interior design service.

Teaching

MB1101 - Introduction to Business
MB1201 - Technology for Business Innovation
MB2204 - Integrated Business Experience II
MB6042 - Management of Innovation
MB6045 - Small Business Development
MB6046 - Family Business
MB9091 - Progress Seminar I
MK2001 - Design Thinking for Innovation
MK2102 - Business Economics
MK2103 - Innovation and Business Economics
MK3001 - Product and Market Fit (P)
MK3003 - Business Scale Up
MK3003 - Entrepreneurship Mentoring I (P)
MK3004 - Design Thinking for Innovation (P)
MK3005 - Global Market Testing (P)
MK3011 - Technology Based Business
MK3021 - Technology Commercialization
MK4001 - Start-up Business Practice (P)
MK4002 - Entrepreneurship Mentoring II (P)
MK4004 - Entrepreneurship Mentoring III (P)
MK4009 - Technopreneur Dynamics and Business Ecosystem Development
MK4098 - Symposium
MK4099 - Final Project
MM5010 - Management of Innovation, Technology and Entrepreneurship
MM5011 - Management of Innovation, Technology and Entrepreneurship
MM5012 - Design Thinking for Building Business (P)
MM5013 - Business Acceleration for Growth (P)
MM5013 - New Venture Management (P)
MM5014 - Business Acceleration for Growth (P)
MM5014 - Management of Innovation, Technology & Entrepreneurship
MM5015 - Business Initiation
MM5015 - Digital Business Experience (P)
MM5016 - New Venture Management
MM5017 - Business Growth Management
MM5019 - Contextual Creativity
MM5021 - Entrepreneurial Modelling
MM5026 - Management of Innovation and Technology
MM6052 - Small Business Management
MM6062 - Small Business Management
MM6064 - Business Plan in Property
WI2023 - Entrepreneurship and Business Management