Wisudawan SW

A comprehensive curriculum which includes studying, putting into practice and developing the science of the cycle of building a business enterprise,beginning with the identification of opportunities, devising creative concepts, planning the enterprise, and establishing it in its initial stages right up to the point of building upon innovative ideas having calculated the relevant risks.


To produce Graduates in Entrepreneurship who are able to apply their skills and knowledge to recognize and grasp business opportunities, and create and develop enterprises after assessing the business risks involved. Graduates are expected to be able to plan business models and procedures, which abide by ethical protocols in accordance with principles of business practice of universally acknowledged excellence and industrial standards of the highest quality.

Graduate Profile

  • Fledgling Entrepreneur
  • Business Planner
  • Business Developer
  • Business Consultant and Adviser


Bachelor of Entrepreneurship Program General Skill and Knowledge Area
No General Skill No General Knowledge
1 Ability to design business system and business models 1 Concept of innovation and the principles of creativity in product development or business
2 Ability to identify business opportunities and conduct feasibility study and business plan 2 Knowledge of business development
3 Ability to run a business from market preparation, product launches, production management, human resources and finance 3 Basics of social sciences (sociology, economics, psychology, anthropology) in understanding the business environment
4 Ability to develop a stable and growing business 4 Principles of management
5 Ability to manage risks associated with the business origination and development 5 Engineering science, mathematics and statistics
6 Ability to communicate and negotiate
7 Ability to identify ethical issues and address the issues in a socially responsible manner
8 Ability to perform leadership (initiative, risk taking, independent, creative, innovative)

Learning experiences in the Bachelor of Entrepreneurship program are:

  • Executing their business idea in running their startup business
  • Learning the business process from business mentor
  • Develop a persistent attitude in meeting the ups and downs of business experience by assisting and sharing their business
  • Develop resilient attitude in term of how fast they can arise from their difficult business condition and come up with a solution
  • Responsible and maintain environmental and social business friendly

Outlook of the Student Encouraged in the Curriculum

  1. Has high moral standards and recognizes responsibility in conforming to business ethics.
  2. Has appropriate leadership qualities such as showing initiative, risk-taking, independent, creativity, being proactive and innovative.
  3. Has a sense of national priorities when conducting business.

The Core Learning Material

Entrepreneurship is the disciplinary science of the life cycle of an enterprise beginning with conceptualization and planning right up to operating a successful business. The foundations of the science of entrepreneurship include business models, theories of innovation, business planning, handling of risk, investment and allocation of finances, a knowledge of negotiation and the business legislation, the setting up and development of a business.

As distinct from management graduates who focus on increasing the efficiency of an established business system, graduates in entrepreneurship are interested in starting up a not-yet existing business or a business still at the embryo stage. The curriculum of a degree in entrepreneurship does not only consist of understanding theoretical business models and business planning but also aims to produce graduates who are able to set up a new business and devise a strategy for the growth of a business.

The curriculum for the degree in entrepreneurship contains the unique feature of including the practical incubation of a business and constant guidance which helps students to gain planning and business experience so that the learning process does not only consist of studying theory but also includes directly having the experience of and operating a business.