The journey of a business is inseparable from the very complex data that the business people certainly need in carrying out every business process. Therefore, a business will always be associated with Big Data consisting of millions of data and various types of data that the company needs. One of them is data about a business trend in a particular era.
“Big data itself has five characteristics to note and is usually referred to as 5V of Big Data: Velocity, Volume, Variety, Veracity, and Value. By understanding these five characteristics, business people will increase their understanding of the process in Big Data, the time needed to process data, the types of data needed, and other aspects,” said Pujo Laksono as Kazee’s Lead Data Scientist.
By using Big Data, a business will be able to evaluate every process that has been done (Business Intelligence) and then predict what will happen in the future (Business Analytics). One of the tools used in the Business Analytics process is trend analytics.
Trend analysis is a technique or process used to analyze what events are happening today and their future movement using time series data analysis. Trend analysis involves comparing data at several different time specifics to create a trend pattern itself. In addition, this technique can also be used to estimate how the business will run in the future and, of course, always consider the limitations owned.
Trends data usually used by business people are website usage data based on age, gender, and media, audience profile data from social media ads, social media data that has the top number of audience/users in a particular country, and other types of data. The above data is used to analyze how effective and efficient social media, websites, and other platforms are for business development.
“Actually, to analyze how effective and efficient social media use is, we can use simple features like Instagram Analytics. With this feature, we can see how impressed people are and reach the content we uploaded. So, we can know at the time when our posts have many visitors and others,” said Pujo.
One example of using Big Data through Trend Analysis is a process for companies to analyze the market. So, companies can find out what trends are happening, what products are liked and often used by consumers, and other types of market analysis.
There are several examples of features that can help businesses analyze trends that occur, namely Trends24, Google Analytics Trend, Socialbakers, and Kazee.
Kazee For Trend Analytics
Kazee is one company that provides trend analysis services for business people who want to analyze what trends are happening. Kazee provides several insights, such as providing trend analytics using the social media matrix. Uniquely, the Kazee feature provides not only the current trends but also sentiment analysis in the form of positive, neutral, and negative sentiments to a trend that occurs or against the products/content that the company creates.
Kazee also helps map the sentiments of several locations to find out the current challenges at those locations, which is very useful for freight forwarding companies.
