Four stages need to be considered by a company in doing marketing: awareness, engagement, consideration, and action.
It was conveyed by Abi Akhmaddireja S.Si. NS., a Digital Marketing Specialist at PT Telekomunikasi Selular, in a guest lecture session for the Brand Development and Management class. In his presentation entitled “Digital Marketing, Trend of Future”, Abi started by explaining Indonesia’s potential in the digital world.
Based on We Are Social and Hootsuite, Indonesia has more than 50% of social media and internet users, and the figures keep increasing every year. In addition, the activities of the Indonesian people in searching or buying products in e-commerce show enormous opportunities for digital marketing. Several channels that a Digital Marketing Specialist can explore in the digital marketing world include social media, SEO, and paid ads. These channels can provide maximum profit for the company by coordinating the team and the market for maximum performance, market analysis to provide irresistible offers, and channelling marketing flow for a maximum profit.
Abi explained the basics that a Digital Marketing Specialist needs to research before starting a campaign is creating personas. To explain this in more detail, Abi gave on-site practice to SBM ITB students to get to know more about personas.
In the first activity, Abi described the persona, and the students had to provide the right product to advertise to Abi. In the second activity, Abi asked students to write specific personas for each feature of a marketed product. Finally, Abi instructed students to create a persona for a product with demographic, geographic, and psychographic descriptions.
