Entrepreneurship MBA

Marketing Management (3 credits)
Marketing is an art and knowledge in influencing people to purchase a product or services or experience. People as the customers are dynamic, and thus a business should be able to understand the complexity of customer dynamics and convince the customers in various forms of marketing activities through various efforts.

Operations and Supply Chain Management (3 credits)
The main goal of operations management is to delivering a firm’s goods and services in the most effective manner. A great deal of focus is on efficiency and effectiveness of processes. At the fundamental level, it deals with getting the day-to-day work done quickly, efficiently, without errors, and at low cost. And this is a critical responsibility of every manager.

Organizational Behavior and Managing People (3 credits)
This course was designed to provide MBA with an outstanding perspective about Basic Organizational Behavior, and with a great perspective to manage people especially to improve individual performance – group performance and finally company or organization performance.

Financial Report and Control (2 credits)
Financial accounting is the means by which a firm’s transactions are recorded, compiled, and narrated to the reader, the end result which conveys the company’s financial condition. Financial accounting has also evolved in a new and exciting direction in which the accounting standards of individual countries are at present being harmonized with International Financial Reporting Standards (IFRS).

Financial Management and Policy (3 credits)
This course focuses on the role of and how the financial manager maximize the value of the firm through four most important financial decision making: 1) investment (capital budgeting); 2) financing (capital structure); 3) payout (dividend) policy; and 4) working capital (current assets and current liabilities) management. Special topics on finance such as merger & acquisition or other contemporary topics also will be further explored and discussed.

Economic and Business Landscape Analysis (3 credits)
This course will provide the knowledge and skills on how to make decision making with the consideration of macroeconomics and microeconomics. Consideration of macroeconomics include: economic cycle and growth, national income accounting, AS/AD Model, Multiplier Model, Money Market Model, Fiscal and Monetary Policy, digital economy, and challenges of developing countries. Consideration of microeconomics will include: supply and demand, elasticities, production and cost analysis, cost curve, market structure and game theory.

Design Thinking for Building Business (3 credits)
This course provides training and education regarding the feasibility, planning, and implementation of a new business venture. Mentorship is offered in this course.

Digital Business Experience (P) (3 credits)
This course will provide the knowledge and skills on how to use digital techniques to manage data from the social media sources to support decision making process

Research Methodology for Business (2 credits)
Conducting research methods is essential for business practitioners before making decisions. Students will understand the skills needed to plan, organise, and conduct research. In essence, the research method is related to the way of data collection (data collection) and how to analyse the data (data analysis). By following the correct research method, the business decisions taken will be evidence-based, systematic, and well-accounted for.

Strategic Decision Making and Negotiation (3 credits)
This course provides understanding, knowledge and skills in decision making and negotiation through a range of relevant ideas, issues and frameworks that will allow for the development of competencies in making decisions and creating value in negotiation.

Final Project (3 credits)
This course is intended for Master’s level students to develop a Master’s final project. In this course, students will submit their final project draft, make all necessary revisions to the draft, and finalize their final project document. Students will work independently guided by their thesis supervisors to complete their Master’s Final Project.

Business Acceleration for Growth (3 credits)
Growing a business beyond the start-up stage can be equally as daunting and challenging a task as the creation of a business. However, to transition to this stage of growth as a small and medium size business requires the entrepreneur, owner/manager to adopt a very different, almost opposing, set of management skills to be successful. The course is focused on the challenges and opportunities of managing a growing company and emphasizes practical management methods and techniques.

Digital Business Valuation (3 credits)
This course will provide the knowledge and skills on how to determine the business valuation for both established business and non established business especially the digital business (digital startup business).